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Walmart COVID signage

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In 2021, I collaborated with a lean, multidisciplinary team of copywriters, marketers, and project managers to spearhead a nationwide signage and collateral rollout. Our mission was to transform Walmart and Sam’s Club pharmacies into accessible vaccination hubs for 150 million weekly shoppers.

Over a six-month period, we developed 50+ unique assets, including posters, brochures, and handouts distributed to over 5,000 locations across the U.S. and Puerto Rico. The project focused heavily on accessibility and equity, ensuring that underserved and rural communities had clear, actionable information. As a federal pharmacy partner, our work was the visual bridge between federal vaccine allocation and the communities that needed it most.

Client

Timeline

Walmart

2021

Walmart pharmacy flyers and feedback card, blue and white, promoting healthcare services and inviting customer feedback via QR code.
Two printed signs on a blue background. The left sign says 'Vaccination check-in' and explains to check in for your vaccination appointment. The right sign says 'Post-vaccination waiting area' and instructs to wait at least 15 minutes and to ask the pharmacist if a longer wait is needed, mentioning monitoring for side effects.
A COVID-19 Pfizer vaccine document with instructions on how to scan QR codes, and logos for Walmart, Sam's Club, and V-safe, on a blue background.
A blue background with a white rectangular flyer announcing the availability of COVID-19 vaccines for teachers, school staff, and licensed child care providers, with instructions for scheduling appointments, a phone number, a QR code, and vaccine hours from 12 PM to 12 AM.
Sign announcing free COVID-19 vaccines available by appointment at Walmart during pharmacy hours 12 PM to 12 PM, with a QR code and website link for eligibility and information.
Sign reading 'Vaccination check-in' at a healthcare facility with staff and patients in the background.
A supermarket aisle with two women shopping, one with a shopping cart and another with a shopping basket, and a large sign instructing customers to check in for vaccination appointments.