A young child with curly hair wearing a yellow and white striped long sleeve shirt is holding a smartphone and scanning a QR code on a display screen at a grocery store. The screen shows a cartoon character and an invitation to discover the hidden world of waffles and mochi.

In partnership with the Partnership for a Healthier America and Higher Ground Productions, Walmart has created an engaging experience aimed at helping children explore healthy food options and acquire new recipes. This initiative allows kids to learn through interactive recipes, games, and videos. As they complete activities related to specific ingredients, they earn badges similar to those featured in the Waffles and Mochi show, which in turn triggers a donation from Walmart to the PHA Pass the Love campaign, supporting food-insecure families nationwide. Our team partnered with the folks at Landor & Fitch to create a comprehensive in-store experience. To learn more about this project, click here.

The Hidden World of Waffles + Mochi

Client: Walmart x Netflix

Year: 2021

Illustration of a water plant with a triangular base, showing different parts of the plant with icons indicating their functions.
Signage at a grocery store promoting an interactive experience called 'The Hidden World of Waffles + Mochi,' with a cartoon character mascot, a QR code, and icons representing food and activities.

QR code signage was scattered throughout the produce department.

A diagram showing different parts of a sign for a scavenger hunt titled "The Hidden World of Waffles + Mochi," with characters and QR codes for scanning, including labels for a dangler, shelf talker, sign mold bottom insert, and side slides.