Text on colorful background reads '1000s of new markdowns' with orange and pink designs.

The branding created for Macy's New Markdown campaign aimed to captivate customers with thousands of new markdowns. To achieve this, vibrant colors and lively photography enhanced the overall appeal.

Branding

Client: Macy’s

Year: 2023

Colorful abstract design with large circles in yellow, pink, blue, orange, and green overlapping each other.
Yellow rectangular handbag with short handles and a detachable shoulder strap against a blue background.
Young man with dark curly hair wearing a blue and white striped short-sleeve button-up shirt and dark shorts, standing against a pink background.

Results

Types of Asset Created: Homepage banner & email banner

Macy's website displayed on a computer screen showcasing sales on women's, men's, kids' clothing, shoes, handbags, and more.
Smartphone displaying a shopping app with banners for markdowns on wear-now styles, discounts on women's and men's clothing, kids' styles, and toys, set against an orange background.
Screenshot of Macy's mobile shopping app showing discounts on women and men's clothing, kids' clothing, home goods, handbags, and shoes, with colorful images and promotional text.

Assets developed by the in-store and motion team utilizing the brand identity.

Digital store signage with bold pink and orange design, displaying text about discounts on wear-now styles.
Orange background with a faint pattern, no distinct objects or subjects visible.
Young girl with long black hair, wearing a pink dress, sitting cross-legged on a green background, smiling and looking to the side.
Young woman with curly hair smiling and dancing against a bright blue background.
Beige sandal with thin straps on pink background
Cute plush toy of Baby Yoda from The Mandalorian wearing a beige jacket and a fluffy beige scarf, against a bright green background.