Promotional graphic for Black Friday and Cyber Monday deals showing bold texts: "Black Friday Early Access" on purple background with pastel yellow, and "Black Friday It's on!" on black background with pastel yellow, and "Cyber Monday Specials" on pastel yellow background.

Black Friday & Cyber Monday Homepage Creative

During Black Friday and Cyber Monday, we used vibrant neon colors contrasted with black backgrounds and dynamic crops to develop visually captivating assets. Throughout the week, we incorporated urgency messages to instill a sense of immediacy.

Client: Macy’s

Year: 2023

Black Friday sale announcement with bold white and yellow text on a black background reading, "Black Friday It's on!"
A color palette with columns of purple, yellow, black, and pink.
Three rings with gemstones and diamonds, including an emerald, diamond-studded bands, and a white gold or platinum setting.
A happy family of three, including a woman holding a young child, all smiling and looking at each other against a bright green background.
Assorted folded sweaters and shirts in various colors and styles
A shiny white high-heeled ankle boot with a pointed toe and slim stiletto heel against a bright pink background.
Close-up of a red tote bag with a smaller black handbag featuring a chain and chain strap in the foreground.
Portrait of a smiling Black woman wearing a blue blazer and purple top against a green background.

Results

Types of Asset Created: Homepage mobile and desktop banners

Smartphone displaying an online shopping app with Black Friday deals, featuring categories like Women, Men, Kids & Toys, Shoes, Jewelry, Handbags, Beauty, Home, Bed & Bath.
Smartphone screen displaying a Cyber Monday online sale with categories like Women, Men, Kids & Toys, Shoes, Jewelry, Handbags, Beauty, Home, Bed & Bath, on a yellow background.

Animated assets created by motion team

Text on bright pink background reading 'Quick, going fast!'
Text reading 'Cyber Monday Specials' on a purple background.