A woman with dark wavy hair wearing a multicolored bucket hat, a white shirt with a small floral pattern, and a brown skirt with buttons. She has tattoos on her left arm, a bracelet on her right wrist, and is making a thoughtful expression with her hands near her face against an orange background.

Macy’s back-to-school campaign showcases a vibrant mix of individuals with different abilities. It's filled with energy and excitement, highlighted by lively photography and bold background colors. The campaign prominently features the Own Your Style™ branding.

Back-to-School

Client: Macy’s

Year: 2023

Smiling young African American girl and a boy with sunglasses jumping against a bright green background.
Blue background with the black text 'Own Your Style' centered in the image.
Two young girls hugging and smiling in front of a pink background, each carrying a backpack.
Orange circle with black text that reads 'specials 50% off'.
Yellow circle with the word 'specials' in black text.
Blue circle with black text indicating 25-50% off
Pink circle with black text stating "25% off active".
Green circle with black text stating 'starting at $19.99'.
Orange circle with black text advertising 40% off juniors' looks.

Results

Types of Asset Created: Homepage & email banners

Computer monitor displaying the Macy's website with clothing and accessories for children and adults.
Mobile screen showing Macy's back-to-school sale webpage with a smiling girl and boy, blue circle with 40-50% off specials, and links to various shopping categories.
Mobile shopping app screen displaying a promotion for 40-50% off on back-to-school clothing, with a photo of two kids jumping against a green background, and smaller images of other kids' apparel below.